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Meeting Planners Tell Us: How Can Your Venue Make the Cut?

Mark Cooper - Tuesday, July 25, 2017

Our recent survey of more than 180 meeting planners from around the world for the IACC Meeting Room of the Future  report delivered many interesting insights. We heard from people who are new to event planning as well as long-timers, and many provided candid comments.  Some of their remarks were anticipated, but some certainly surprised us. 

So what do meeting planners say venues need to do to appeal to the changing nature of today’s meetings? Here are ten of my insights into the most essential elements of sought-out venues. Read More


Global Innovations in Conferences: Planting the Seeds of Creativity

Mark Cooper - Friday, July 14, 2017

When it comes to creativity and innovation, it’s hard to say what is most likely to stimulate new ideas. Is it the setting, the food, the weather, or the wall colors? But one thing that can be certain, a relaxed atmosphere fueled by open sharing and a sense of fun is the key to sparking the imagination.    Read More


The DNA of Meetings Industry Disruptors and Why We Need Them

Mark Cooper - Wednesday, July 12, 2017

Hospitality and entrepreneurialism and are two words that don’t sit together in the same sentence too often. After all, being hospitable is about your personal approach to others and how you make them feel. Good hospitality has existed for centuries on these values right? Read More


Survey reveals delegates hunger for dietary respect

Mark Cooper - Saturday, July 08, 2017

The Spring 2017 edition of the IACC industry research white paper ‘Meeting Room of the Future’ shines an interesting light on a growing trend in food and beverage provisions at conferences, meetings and events. The trend is centred on the increasing realisation by meeting planners that the food and beverage offering has a direct link with attendee satisfaction. Delegates expect a personalised experience from their event attendance and what they eat and drink while there is a core aspect of how this is delivered. Read More